PR Girl vs Former Miss Universe Zambia Director
The streets of Facebook are on fire again as Chichi of PR Girl Media and Alice Rowlands Musukwa have reignited their bitter rivalry in dramatic fashion. What started as a simple dig quickly spiraled into a full-blown online catfight, complete with accusations about lotions, pledges, ministers, and even Iris Kaingu.
Chichi took the first shot, mocking Alice for allegedly surviving on pledges and selling lotion to sustain her pageantry ventures. Alice, never one to hold back, clapped back with a bombshell—accusing Chichi of spending weekends in Livingstone chasing a minister for rent money. She even stirred more drama by hinting that Chichi and Iris K have an ongoing feud over a widowed man.
The shade got deeper when Alice’s claims lined up with viral March 2025 photos of Tourism Minister Rodney Sikumba and Iris enjoying a boat ride during the Kuomboka ceremony in Western Province. While it remains unclear whether Sikumba is the minister Alice referred to, the timing has sent gossip circles into overdrive.
For context, in 2024, PR Girls successfully held the Miss Universe Zambia crown, only to pull out in 2025, leaving Alice to try and pick up the pieces. The history of bad blood between the two women makes this latest online clash even juicier.
